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AI Agents Target Inefficient Food Supply Chains

AI Supply Chain Food Industry Startup Software Funding Innovation
September 25, 2025
Viqus Verdict Logo Viqus Verdict Logo 8
Systematic Innovation
Media Hype 7/10
Real Impact 8/10

Article Summary

Burnt is tackling a longstanding problem in the global food supply chain: the clunky, manual processes that plague the back-office operations of distributors. The startup is employing AI agents, specifically 'Ozai,' to handle the tedious task of order entry—a process often involving manually entering data from emails, phone calls, and other channels into legacy systems. This approach seeks to bypass the frustrations and inefficiencies of traditional enterprise software, which have repeatedly failed to gain widespread adoption in this sector. Founded by Joseph Jacob, whose family has a long history in seafood supply chains, Burnt is capitalizing on a market that’s seen over two decades of missed tech opportunities. The company has already secured $3.8 million in seed funding, backed by NBA star Steph Curry’s PennyJar Capital, and is generating significant revenue—currently six figures—after processing over $10 million in monthly orders. With backing from a firm focused on overlooked industries, Burnt’s strategy—built on Jacob’s first-hand experience and the team’s combined background in restaurants and software development—appears to be gaining traction, attracting the attention of major food conglomerates like one of the U.K.’s largest.

Key Points

  • AI agents, like Burnt’s ‘Ozai,’ can automate order entry, a traditionally manual and time-consuming process in food distribution.
  • Decades of failed enterprise software implementations have created a significant opportunity for a more targeted and experienced solution.
  • The company's founder's family background in the seafood industry and the team's combined expertise are contributing to its trust and credibility within the sector.

Why It Matters

This news is significant because it highlights the potential of AI to solve persistent problems in critical industries. The food supply chain represents a massive, globally-integrated market, and inefficiencies here have substantial economic and logistical implications. Burnt's approach—leveraging AI to streamline a traditionally cumbersome process—demonstrates how tailored technological solutions can address deep-seated challenges and unlock value. Furthermore, the fact that a Y Combinator startup is successfully tackling this problem underscores the broader trend of innovation within the startup ecosystem and suggests a shift in how industries are approaching technology adoption.

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