Adobe Unleashes AI Power Across Creative Cloud Apps
AI
Adobe
Photoshop
Premiere Pro
Generative AI
Firefly
Creative Cloud
8
Creative Leap: AI-Powered Workflow
Media Hype
9/10
Real Impact
8/10
What is the Viqus Verdict?
We evaluate each news story based on its real impact versus its media hype to offer a clear and objective perspective.
AI Analysis:
While the hype surrounding AI in creative fields is high, Adobe’s concrete, integrated solutions represent a substantial and genuinely impactful advancement, solidifying AI's role as a key productivity tool for professionals.
Article Summary
Adobe is dramatically expanding its AI capabilities across its Creative Cloud suite with a wave of updates unveiled at Max 2025. Key developments include the ability to leverage third-party AI models, such as Google's Gemini 2.5 Flash and Black Forest Labs’ Flux.1 Kontext, within Photoshop’s Generative Fill tool. Users can now generate diverse content variations based on prompts, and a new AI Assistant within Photoshop offers a chatbot interface for automating edits like saturation adjustments. Additionally, Adobe Lightroom is receiving ‘Assisted Culling’ to automatically filter photos based on focus and sharpness. For video editors, Premiere Pro introduces AI Object Mask, which simplifies color grading and visual effects on moving backgrounds. The underlying Firefly AI image model is upgraded to generate native four-megapixel images, and a Layered Image Editing tool is coming to Photoshop, enabling precise, contextual adjustments. This represents a substantial shift in how creatives approach their workflows.Key Points
- Adobe is integrating third-party AI models into Photoshop’s Generative Fill tool, offering users more control and diverse results.
- A new AI Assistant within Photoshop provides a chatbot interface for automating editing tasks based on descriptive instructions.
- Premiere Pro introduces AI Object Mask, simplifying complex video editing tasks such as color grading and visual effects.